Geoservice promotion is suitable for almost all types of business. First of all, for those who work offline and sell to the end consumer, and secondly, for online. It is unlikely that there is a type of business for which it is not suitable at all. We recommend testing before abandoning such a powerful marketing tool. Geo-advertising can give amazing results if you approach its setup correctly and go beyond the typical mechanics.
ArrowMedia Case Study: Geo-Advertising to Increase Mobile App Installs
The goal was to test the performance of Yandex Maps to increase mobile app installations. In the project of a large non-food chain, the main task was to promote the brand's mobile app. Our team created its jiangsu mobile number database own mechanics in Maps: we "sewed" a download link into them, which led directly to installation. For implementation, we used two types of campaigns: clicking on the "globe" and on the button with a call to action "Download the application". For a special motivating condition, we offered users a promo code.
The most clickable button was the globe icon, and the most converting was the one with a call to download the application.
As a result of the week-long flight, we achieved indicators higher than planned:
51% more in search;
14% more clicks to the card;
42% more route building;
more than 1 million in revenue from installations.
Geoservices on the market are usually perceived only as an offline tool. But our test confirmed that geo-advertising can solve almost any problem if the agency and brand are ready to experiment and go beyond the usual perception of tools.