When writing a text, I try to monitor constructions for such words and phrases as "did you know that", "in fact", "it turns out" or "did you know that it actually turns out", if they are used in some negative or passive-aggressive way. It is important to pay attention to the subtext, so as not to lecture or teach readers, but to calmly and clearly convey information, to be on par with them,"
There is another trap that copywriters fall into - admiration for the product that the article is written about. Not that you can't be imbued with the subject of the story, on the contrary, you can and should. You just shouldn't use enthusiastic epithets. And in general, artistry and elegance are appropriate in literature, but not in marketing.
“Words like ‘irresistible’, ‘enjoy’ and the like won’t help to philippines mobile database show off a product in a favorable light. They sound loud, but they don’t leave an image in the reader’s head, because they don’t say anything. ‘Magnificent fabric’ – what is it? Smooth? Soft? Durable? Beautiful colour? Different people will answer differently. We didn’t build any image with the word ‘magnificent’.
Moreover, such pompous words are often simply untrue. Let’s take the cliché ‘indisputable advantage’. There is nothing indisputable in the world, everything can be disputed, because everything is subjective. As a result, we only took up space, but didn’t show off the product in a favorable light,”
– Lidiya Varigina , editor of the content marketing department at ArrowMedia.
And this is only a small part of what the authors can tell about their work. But what creative torments we sometimes experience are not important, the main thing is that there is a result. We write articles not because we got an A in Russian at school or consider ourselves cool writers (well, not only for this reason). But because we want to help promote the product, and we have common tasks with our clients. They will be glad to receive applications and leads - and so will we.
Now you know how an article is born, and if you want to try to launch your own (or better yet, more than one), the editors of ArrowMedia will be happy to help you with this.