reading time - 4 minutesAugust 2022The top word in the Russian language in recent years is "import substitution". It has affected every sphere, and cinema, "the most important of the arts", is no exception. High-quality content in the domestic industry is multiplying, because the number of views and demand for "ours" is growing. For promotion, the external environment is also actively formed: material, audience, heroes. Adapting cool world practices for yourself is a working way to "get your hand in" for your own successful campaigns.
A selection of examples that did not leave indifferent either fans, or the press, or marketers, is not a guide to action, but inspiration for Cinema Day.Content Manager
ArrowMedia
Out-of-home
In the usual sense, this is outdoor advertising and everything conduit cn mobile number database that a person sees outside the home: posters, firewalls, billboards. In general, the daily advertising routine. The "wow" effect, alas, cannot be achieved. Therefore, it is quite logical that fundamentally new formats with a vector for interaction are now working. Unusual campaigns designed for shock and show, in order to introduce the viewer to the novelty as widely and with a twist as possible:
● street performance from Resident Evil .
It is impossible not to notice and pass by. In front of the amazed audience and shocked children, the actor, placed in a glass box, turned into a zombie. All these metamorphoses were a spectacular promo for the release of the new season. It is impossible not to notice and pass by. In front of the amazed audience and shocked children, the actor, placed in a glass box, turned into a zombie. All these metamorphoses were a spectacular promo for the release of the new season.
● in the spirit of the series "Scary Things " . This TV project is known for its bright campaigns. And to excite viewers as much as possible in anticipation of the 4th season, the London pizzeria Surfer Boy Pizza briefly changed its style to a recognizable cinematic one with immersion in the atmosphere.