Whenever you acquire an email address, you should track where that subscriber came from. And if you have the resources, ideally also track which email addresses made purchases, how much revenue each subscriber brought in, and even start linking demographic or personal information if you have it.
Email List Segmentation Example For example, I might have multiple email lists for an online store. I can have a list of customers who have purchased in the last 30 days. High value customers. And a list of people who added an item to their cart, but never converted.
Each of those segments will receive a different kuwait whatsapp number data email from me and good email marketing often hinges on the idea of a drip campaign. Drip Campaign So what this might look like is you can take the abandoned segment.
And from there, I might send an email in the first 24 hours that says, “Hey, you left this in your cart. Just one step away from checkout.” Maybe 72 hours later, I’ll send another email. “Free shipping, today only with coupon code SHIPFREE.