Example: Nike uses various marketing channels to promote its sports shoes and apparel. This includes social media advertising campaigns, sponsorship of sports events and teams, creating commercials with famous athletes, and using outdoor advertising. Such activities help the company create a recognizable brand and attract the attention of the target audience.
Each of these elements plays a key role in achieving a company's goal in the marketplace. Together, they form the marketing mix, which helps companies develop a comprehensive strategy for attracting and retaining customers.
Marketing mix 5P
The classic four P's are joined by a fifth one - "People". The element changsha cell phone number list includes all participants in the sales process involved in consumer decision-making (bloggers, employees, clients, etc.).
Example: developing training programs for employees and training salespeople in retail stores.
Marketing mix 6P
Two additional elements are added to the 4Ps: “Public relations” and “Politics”. Here, the emphasis is on shaping public opinion, working with influencers, and gaining support from organizations that regulate the market.
Example: a company's participation in charity events to create a positive image.
Marketing mix 7P
It is based on the 5Ps, but two more important elements are added to it: “Process” and “Physical evidence”.
Example: creating a user-friendly interface for online shopping and designing stores to create a pleasant atmosphere.