Advertising budget from 100,000 rubles. As a rule, starting from this budget there is a sufficient amount of statistics for analysis and drawing conclusions on the profitability of marketing. If the budget is smaller, it is worth considering web analytics at a minimum level, which can be implemented in free tools. For example, analytics at the lead level can be configured in the Yandex Metrica interface.
The number of clicks (CTR) shows how many users were interested in the ad and followed the link. But going to the site does not mean a sale, so a high CTR does not guarantee the effectiveness of the promotional campaign.
The cost per click (CPC) depends on the budget allocated guangdong cell phone number list for promotion. To calculate CPC, you need to divide the advertising budget allocated for a specific tool by the number of clicks. For example, if 5,000 rubles were allocated for placing banners and 250 users clicked on them, then the cost per click will be 20 rubles.
The cost per target action (CPA) is a broader concept than CPC. A target action can be an application on a website, a call, or even an offline visit to a store. CPA is calculated using the same scheme: the budget for the tool divided by the number of target actions (applications, calls, requests).
The cost per purchase (CPO) shows the effectiveness of advertising tools as a whole. The sum of all advertising costs is divided by the number of completed transactions and CPO is calculated. For example, if in May 2021 a company spent 30,000 rubles on marketing and made 2,500 sales during the same period, then the cost of the purchase will be 12 rubles.