How We Help You Replicate Airbnb's Success

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To quote Bill Gates, content marketing is perhaps one of the most powerful tools available to brands because it allows you to:

increase brand awareness;
inspire a sense of trust in the product or service offered;
generate traffic;
differentiate yourself from your competitors;
build customer loyalty;
strengthen the brand image;
increase brand reputation;
increase sales.
To achieve all these goals, it is nepal cell phone number list important to implement carefully studied and planned content marketing strategies. down to the smallest detail.

Precisely for this reason, before proceeding with the actual creation of content, we at Nextre Digital carry out a context analysis and identify the needs to be satisfied within your reference panorama. We carefully study your competition and define your target audience.

Only at the end of this preliminary analysis do we start the creation of the contents through the definition of a story .

At this point you may be wondering: what is the purpose of a story?

The story is the cornerstone of your editorial plan, around which we will make all your content revolve.

It helps to stimulate empathy in the user and facilitates memorability of your brand.

Always keeping this thread, we will create editorial and graphic contents that are captivating. and that can capture the attention of your users and encourage them to share.

But it doesn't end there.

Not only has Airbnb done a great job of achieving all of these goals, but it has also managed to differentiate itself by country and language (it has domain control over its targeted site based on geographic area).

And so will we.

All this, of course, without neglecting SEO : your content will be totally SEO friendly. .

A good SEO strategy, along with the techniques we have just listed, helps increase organic traffic for informational and commercial queries.

In conclusion, Airbnb is one of the best examples of content marketing strategy on the market and our web agency in Milan Nextre Digital can help you implement an equally successful strategy for your business.

The winning weapon is to be able to identify your identity values , make them a market positioning factor and communicate them to your users through a long-term content marketing strategy.