Facebook social advertising

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Facebook Advertising
Facebook is still the social media par excellence.

It has over 2 billion active users norway cell phone number list every month worldwide and, in Italy alone, 50% of the population declares to use this social network. Facebook, together with Google, reconfirms its leadership as also emerges from the studies that are carried out every year by We Are Social .

This means that it offers advertisers almost limitless opportunities to reach virtually anyone. If you want to drive traffic to your website or e-commerce, advertise as a professional, give a boost to your brand, advertising on Facebook allows you to acquire leads even at low prices.

Facebook costs vary greatly because they depend on a variety of factors , including: the audience you are trying to reach, the budget you set , and the amount of competition. In general, the more money you invest, the better your ads will perform. This is because the ad algorithm works on an auction system, so to put it simply, those who put in the most budget stand out the most.

The strength of Facebook is that it can count on a lot of data and information that users leave spontaneously. In addition, behaviors on the platform are also analyzed and, thanks to this, it is possible to set a targeted and increasingly specific target audience . You can choose the location, type of work, interests, activities carried out and many other criteria to build your target audience. This means that people with those characteristics will see your ad.

Many brands also use “package” offers, that is, they do not advertise just one product but several products together. This is useful for increasing the perceived value of the brand and for having as many hooks as possible that can lead users to click to go and see the e-commerce.