Digital Out of Home (DOOH)

[nusaibatara]

The acronym DOOH (Digital Out Of Home) refers to all technologies and services related to digital screens , as well as advertising content that are installed in high-traffic public places, such as urban pedestrian areas, train stations, airports, streets, shopping centres and means of transport, but also restaurants, elevators, gyms and any other meeting spaces.

Digital advertising, after all, is no longer limited to classic devices such as smartphones, computers, tablets or televisions, but is increasingly expanding to reach the public when they are away from home ( Out of home , to be precise).

From the long-term planning typical oman cell phone number list of billboard advertising, we have moved on to Programmatic Digital Out of Home campaigns , which are far more flexible and efficient.

While in the past, to rent a physical advertising space you had to apply well in advance, today, thanks to digital outdoor advertising, the space can be purchased in real time , based on the characteristics of the audience in front of it. The main DOOH tools include: screens, monitors and ambient advertising (such as street marketing, guerrilla marketing, or local events).

To understand the effectiveness of such an advertising system, after all, it is sufficient to refer to the data from Nielsen's 2015 Digital Billboard Study : 75% of respondents said they had seen a digital billboard in the last month, 60% in the previous week, and 55% had remembered the message displayed.