companies that use market research in sustainable

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Many companies make effective use of market research to implement their sustainability strategy. One example is Unilever, which regularly conducts surveys on consumer preferences for green products. This allows it to adapt its offering to customer expectations and promote its social responsibility initiatives.

Another example is Patagonia, which involves its customers in the product development process through qualitative research. In doing so, the company not only builds customer loyalty, but also jordan phone number data creates products that are in line with its sustainability values.

According to the EY report, 57% of Polish companies consider sustainability criteria important when choosing EY business partners . This trend indicates the growing importance of market research in the context of creating business relationships based on shared values.

All these examples demonstrate the importance of market research for companies that want to successfully implement Sustainable Development strategies. They allow companies to better adapt their activities to the needs of their customers and identify new market opportunities, which in the long term translates into their success and competitiveness.