According to individual criteria

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In other words, user behavioral indicators (search history and resource visits) are taken into account. When target debugging is carried out professionally, a number of opportunities appear: rational use of budgets; increasing conversion by attracting hot customers; increasing visitor loyalty. Request-driven When debugging a search engine, it is worth taking into account what users are looking for and how exactly they do it. Requests come in the following types: Navigational queries . A person is looking for a specific topic - for example, the official website of a company or the website of your direct competitor.

As a response to this, you can try to broadcast your qatar cell phone number list advertising to attract attention . However, it is worth noting that in this situation, the conversion will be low. Information requests. The search is not tied to a web resource. These are articles or media materials on the necessary topics. To attract readers to such pages, it is necessary to maintain a blog in which all sorts of questions will be revealed. Transactional queries. A person is looking for a specific product.

For example, he needs a washing machine "SAMSUNG". In this case, the advertising message should have the most detailed information, right down to specifying the model. Competition in this niche is high, but the conversion that automatic contextual advertising provides is worth it. Geo-dependent queries . The search is tied to a specific region, for example, "sushi delivery Kiev". If your business is tied to a specific territory, the name of the geographic unit (street, city district, city, etc.