Challenges in the implementation of the Sustainable

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If a company wants to compete in the market with other companies in the long term, sooner or later it will have to introduce an ESG strategy. The challenges that are part of the implementation of the Sustainable Development Strategy can be related to: Every company is unique, so the challenges in implementing a responsible development strategy and meeting the SDGs may vary depending on each company's business profile.


All companies have to adapt to the reality of the market, which changes more rapidly every year. Business development in the field of sustainability is a key prerequisite for maintaining the competitiveness of companies in the new zealand phone number data long term. The sooner a company starts its actions in the field of sustainability, the easier the path to achieving the objective of the business strategy will seem. Integrating the SDGs takes time, requires sustainable management and the involvement of all areas of the company. However, it is worth highlighting the benefits of a sustainability strategy for both the company and the natural and social environment, which in the long term outweigh the costs associated with business transformation.

A brand development strategy towards a sustainable future is an integral trend to achieve long-term progress these days. Companies such as Ikea, Unilever and Google have successfully implemented a sustainability strategy, as we described in the article, “ Sustainability Strategies as Part of Company Branding .” The benefits of ESG/CSR/SDG strategies are worthwhile to meet the challenges of achieving the Sustainable Development Goals. Corporate social responsibility is the future and the present of companies that want to compete at a higher level.