R$8 Million in spontaneous media: the success of ACIF's press office by Vocali

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In May 2024, Vocali celebrated a significant milestone by completing two years as the press office for the Florianópolis Business Association (ACIF) . This century-old organization plays a fundamental role in the capital of Santa Catarina, being a point of reference for the business community and the city as a whole. During this period, ACIF earned approximately R$8 million in spontaneous media, a result that reflects Vocali's strategic and dedicated work.

Strategies that make a difference
Since the beginning of the partnership, Vocali has faced several challenges and demands, always with the goal of positioning ACIF as a relevant and constant voice in the media. To this end, several strategies were implemented:

Careful planning:
Each action was meticulously planned to ensure that ACIF’s messages were conveyed effectively and impactfully.

Good relationship with journalists:
Maintaining a close and positive relationship kuwait telegram data with local media was crucial. The trust and credibility established over time facilitated the dissemination of ACIF’s information.

Diversification of spokespersons:
ACIF had a variety of spokespeople prepared to address different topics, which enriched communication and provided different perspectives.

Crisis management:
The ability to manage crises with agility and efficiency was an important differentiator in keeping ACIF's reputation intact.

Expressive results
Over the course of two years of work, Vocali's press office work yielded impressive results:

Total value: Approximately R$8 million in spontaneous media.
Total number of publications: More than a thousand publications.
Daily average: Around 1.83 publications per day, almost two articles per day in spontaneous media.
Read also: Step by step to success in the media: ACIF's case at Startup Summit 2023

Secrets to Success
The key to these results lies in a few essential points:

Availability for interviews:
Vocali and ACIF have always been ready to meet the press, which ensured agility and relevance in the responses;
Topics of public interest:
Address issues that are of interest not only to the business class, but also to society as a whole, offering useful and valuable information to the public;
Real and humanized stories:
Avoid institutional tones in releases and look for characters who can tell real stories, bringing ACIF closer to the public in a more authentic and engaging way.
ACIF's success in spontaneous media is the result of strategic work, based on planning, relationships with the press and addressing relevant and humanized topics.