Depending on your email marketing tool,

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Facebook goalsset up similar audiencescreating similar audiences is one of the most important practices for integrating the two strategies. The idea is that the campaign reaches people with characteristics that are similar to those presented by those who have already become leads. And doing this is extremely simple. Just access the “audiences” area in the ads manager, select “create audience” and click on “similar audience”.

In the window that will open, choose the “customer file” option. it is switzerland whatsapp data possible to transfer contacts directly from the list. Otherwise, just upload your list in csv format. Once this is done, you can choose up to indicators to be used by ads, including region, age, gender, etc.

Run a/b testsa/b tests are fundamental elements throughout the process. Executing them allows you to browse different options and opt for the one with the greatest conversion potential. This involves facebook ads campaigns, email marketing messages and even the creation of landing pages. The execution is very simple. When creating a newsletter, for example, create two models with different characteristics and monitor the results of each one.