SEO optimization requires not only knowledge and experience, but also the right tools that allow you to constantly monitor and analyze key website indicators. There are both free and paid SEO tools available on the market that allow you to analyze traffic, identify technical errors, select keywords, and track changes in positioning. Below is a list of the most popular SEO optimization tools, starting with solutions offered by Google.
Google Analytics
This is a free tool from Google that allows you to track website traffic and analyze user behavior. Google Analytics provides detailed information about traffic sources, bounce rates, conversions, and time spent on the site botim database . This allows us to better understand which content and activities are most effective and adjust the SEO strategy to suit user preferences.
Google Search Console
This tool is used to monitor the results of our website in the Google search engine. Google Search Console provides data on the visibility of the website, position in search results and indicators such as CTR (click-through rate) for individual queries. This tool also allows you to identify indexing errors and other technical problems, which is crucial in technical SEO optimization. Thanks to Google Search Console, we can constantly monitor how changes to the website affect its visibility.
SEO Optimization Tools
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