Instagram story, a tool that allows you to turn followers into customers

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<Advertising on social networks in most cases refers to paid advertisements, with the most famous forms being Facebook Ads, Instagram Ads and Twitter Ads.

Each of these methods requires the management of an application for creating b2b email list advertisements, as well as knowledge of the methodology of this type of digital marketing. The unpaid approach to this often does not meet the needs of small businesses. Instagram Story is a game changer.

Instagram story is special because it always appears in the feed of people who follow you and unlike Ads (paid advertisements), it lasts for a day, you can make as many as you want and you don't have to pay for them.

However, in order for your business to grow and your social media marketing campaign to progress, you should plan how and when you post stories, and these are the tips you can use to turn your followers into customers.

Instagram as a platform for social media marketing
Instagram has many users. They all "follow" something and search, like and comment, but that still doesn't mean they buy from the businesses they "follow".

While anyone can have an account with interesting videos and pictures, that doesn't mean their account will actually sell anything. If the social media marketing campaign is set to be a sales channel or a part of the sales funnel, it should be oriented towards sales.

One of the basic rules of marketing is that pure traffic is not directly proportional to how many products you will sell. On the contrary, the job of marketing is not only to provide traffic or visibility but to provide conversion in the form of sales.

Instagram, as a digital marketing platform is used for:

Increasing your brand awareness
Showing the business culture
Showing your team
Product display
Sale
Brand communication with followers
In addition, each advertisement, post or story may include:

Caption
Hashtags
Description up to 2,200 characters
This is more than enough to market a post that will help your goals. However, it is important that you know how to use them, in what sequence to make sales easier if your goal is sales.