Retail and online shopping merge

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To provide perfect service and satisfy diverse purchasing needs, some business concepts combine both shopping experiences. Anyone who wants to can thus test the product directly and enjoy relaxed shopping with just a click of a mouse. This offers significant advantages for customers, but also increases the flexibility of retailers themselves. By implementing a POS system with an online shop connection, employees can directly check whether a piece of clothing or a product is also available online. This is good service that accommodates the customer and takes the order directly if the item is not available in the store.

Individual wishes for a digital offering


Ace & Tate represents one of these models. They offer personalized advice in their fusion database stylish stores, as well as a modern online concept. As an optician, the company strikes a balance between local presence and the advantages of digital shopping. Using the latest technologies, customers can try on glasses online via photo or in one of their stores. They also have the option of having five pairs of non-prescription glasses sent to their home for them to try on. After five days, they return the package and order their favorite pair. Those who don't know their prescription can take a free eye test in one of their stores.

BINU Seifen, on the other hand, relies on collaborations with selected retail partners rather than operating its own stores. The young company launched with an online presence, establishing the brand and generating initial reach. The founders then began a targeted search for stores that align with the company's philosophy. This gives shoppers the opportunity to test the soaps, receive advice, and purchase them either in-store or online.