ince Sessions and Users are the primary metrics used when comparing acquisition metrics, refer to the Sessions and Users section of this article.
Conversions
If your conversions are based on Destination spain whatsapp lead URLs or UA events (ie categories/actions/labels) for which you have set up equivalent GA4 conversion events, then Conversions will likely be very close. However, there are significant differences between UA and GA4 that may make it difficult to compare conversions.
index UA GA4
Conversions user actions are considered conversions. For example, if you specify a "Form Submission" goal, a conversion is recorded each time a user submits a form. UA counts only one conversion per goal per session. So if a user submits a form twice during the same session, only one conversion is counted for the "Form Submission" goal. You specify a conversion event for each action you want to count as a conversion . For example, if you specify a "Form Submission" event as your conversion event, a conversion is recorded each time a user submits a form. GA4 typically counts every instance of a conversion event , even if the same conversion event is recorded multiple times during the same session. So if a user submits a form twice during the same session, two conversions are counted. To reduce discrepancies in conversions between your UA property and the corresponding GA4 property, update your GA4 conversion counting method setting to "Once per session".
You can define goals to indicate that specific
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