The Spanish agency 2btube is now part of the small group of companies that meet the criteria to sell advertising on YouTube Kids , which enables them to reserve advertising space for advertisers on channels and videos with a presence on the YouTube children's platform from this month.
A inventory available on YouTube Kids, reserving in advance, with guaranteed impressions and ensuring Brand Safety,” explains Blanca Rabena, Director of B2B and Paid saudi arabia number data Media Services at 2btube. “This means that a brand can choose exactly which channels or videos their ad will appear on, knowing in advance the cost per impression. This is something very interesting, especially in view of the Christmas campaign, when advertiser demand soars and their spot often fails to be served in the spaces they would like. We can reserve the inventory in advance so that this does not happen to them.”
YouTube Kids is a standalone app for tablets, smartphones and smart TVs that offers a world of learning and fun created especially for children up to 13 years old. Through this platform, YouTube offers content for children and reaches more than 35 million weekly users, including not only children but also their families.