Measuring the response rate of your survey can be difficult. Response rates vary widely from one survey to another, and a number of factors can influence them. Now, if you know this small problem thoroughly, you can achieve a smaller margin of error. In other words, if you investigate these factors, you will be able to obtain precise data that will give you the opportunity to take measures to improve your response rate and achieve a survey with a high level of participation.
This is why I decided to write about what the response rate is and what are the most common factors that affect it.
Response rate:
It is generally preferable to obtain a high response rate (80% or more) from a small random sample rather than a low response rate from a larger sample size . But even this pattern breaks down when we look at differences among the sample audiences.
Surveys that are distributed internally, such as those used to measure the work environment (employees), generally have a higher (much higher) response rate than those distributed to external audiences, for example: market research surveys (customers).
Internal surveys receive a response rate of over 35% (average) compared to an average response rate of 10-15% for external studies.
To reach this conclusion we must analyze the situation in which both audiences find themselves and we must start with what motivates them:
Your employee survey is likely to be very well-targeted (as long as you've done qatar phone number it with your employees in mind) and so it's very likely that all of your employees will have a good reason for taking it (since decisions will be made based on those results).
The problem with external surveys, even in very well segmented groups, is that you can't reach the right kind of respondents and unfortunately no matter what incentive you give them, it simply won't be of interest to those who receive your survey.
You will only be able to raise response rates above 85% (85 people out of every hundred) when respondents are motivated and the survey is well done, however, response rates can also drop considerably to less than 2% (2 out of every hundred) when you are targeting the wrong audience, contact details are unreliable or where there is no motivation to complete the survey.
What are the factors that affect the response rate of surveys?
The factors that influence the response rate are practically everything, we can start talking even from the way in which it is going to be distributed ( Online surveys Vs paper surveys ) we could continue with the incentive (a gift card or perhaps a free account on your site) below I will explain the most common things that have a direct impact on response rates:
Customer loyalty : Do the people you're surveying feel a connection to your brand? More loyal respondents will lead to a higher number of responses.
Brand : A survey that is distributed by a brand that is recognized by the public will get a higher number of responses than one that comes from a brand that is not well known.
Demographics : Due to a myriad of factors that influence this point, there are regions where you are more likely to get responses than others.
Audience : If your audience is made up of people who were born with technology (natives) you will have a higher response rate if you decide to do your surveys online. However, if your audience is made up of retired people, you will have to look for an alternative distribution method.