How does the official account of the benchmark brand

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Next, is to practice mastering "human nature". The book "Psychological Friction" mentions that when ordinary people want to promote new things, or do marketing and sales, the most intuitive approach is often wrong - focusing on "improving attractiveness" but ignoring The deeper influence of "human nature". One of the frictional forces is "inertia". Human beings are creatures that can save effort. No matter what they do, they hope to spend as little effort as possible.

People want to get new knowledge, but they don’t want to receive emails, search websites, and are too lazy to find another tool to set up subscriptions. Media accounts take advantage of people’s “laziness” and use high-frequency push broadcasts 3 to 4 times a day to successfully achieve success. By directing traffic into the site, we have developed laos whatsapp phone number an audience that likes to receive content push from time to time, and the blocking rate has not increased as a result. Therefore, after observation, the higher the frequency and scope of communication, the better!

If you are running the brand's official LINE account, you can think about it: facing your target group, are there things they want to accomplish in their hearts, but they tend to hesitate and give up halfway due to "inertia"? This is a good topic that can extend valuable content.

For example, people are concerned about the problem of eczema during the change of seasons, so "Health 2.0" directly compiles lazy tips for the audience (picture below, left); earthquakes occur frequently, and "Designer Searchhome" teaches everyone how to check the safety of the living environment (picture below, center); Or after the holiday is collected, "Food Shang Player" will provide "valuable content" such as start-up discounts and holiday collection syndrome (picture below, right). Sure enough, media accounts are the ones that are most up to date with topical and current affairs. They use current events to promote their own products and services, start from things that the audience is familiar with and already know, and then cultivate or induce a sense of familiarity with the products and services with the audience. This is also the use of human nature. Inertia" to attract common attention.