Although the industry has been more concerned about other issues in recent months, ad blocking remains one of the biggest disasters in online advertising.
According to PageFair , an estimated 600 million devices and 25% of computers in the United States use these blockers.
And the situation can only get worse with Google considering the option of installing ad blockers on its Chrome system, the most used in the world.
However, Bob Hoffman says on his blog, "Whether we like it or not, advertising funds everything we love about the web. Without it, there is no YouTube or Facebook."
He adds: “It would be great to believe that people are willing to pay for the things they enjoy online, but most paywall experiments have been failures.”
So the question is, how can we come up with an acceptable version of bosnia and herzegovina phone number online advertising that allows us to enjoy content without the current annoying advertising model?
The answer, according to Hoffman, is to eliminate tracking. “There is no reason why online advertising cannot be bought and sold in a similar way to offline advertising.”
"Online advertisers would not be able to spy on us at every step we take on the web; publishers would have a better chance of survival; the economic incentive of click bait would decrease and other undesirable aspects of the web world would be minimized," he explains.