The only difference is the intent with which they are used. Do you have a business and want to offer perfect customer care service on social media? In this case, there are some best practices that you can use on the community management of your web sites, so that your users are satisfied with the answers offered to questions and doubts pre, during or post purchase. Consider that today there are 5.04 billion active profiles on social media (source: Digital Report 2024 ) and it is precisely on these platforms that different brands must improve the customer experience.
According to Medallia’s report “ How Experience benin number data Signals Can Drive Your Business Forward ,” in fact, “66% of consumers expect feedback and suggestions to be provided through the communication channel they are using at that precise moment,” while “70% of customers say they expect immediate responses .” Not only that. There is a percentage of users – equal to 61% – who believe that “brands should know their needs and preferences , also thanks to their purchase history”.
Of course, to do this, a business must necessarily resort to tricks such as AI and integrate social media and websites with chatbots and virtual assistants. But before understanding the most effective solutions for social customer care, let's see what it is. By the way, have you already chosen the best social platforms for your business? It may be useful to read: Social Media Marketing Strategy: Which Social Networks to Choose for a Company? Summary [ hide ] 1 Customer care on social media: what it is and why you shouldn't neglect it 2 What qualities should a good social customer care have? 2.