6. Power to videos The Digital 2024 Report highlights that one of the biggest trends in recent years is video, as we know by now. The document states that “91.5% of people between 16 and 64 watch videos online, especially music (45.3%), comedy or viral (36.2%) and tutorials (34.1%)”. This means that an excellent local marketing strategy must implement video presence in the editorial plan and be based on correct management of company pages .
How can it be useful at a local level? For example, a restaurant bulgaria number data can create reels on Instagram showing the different dishes on the menu, tasting tests or publish stories with videos of the behind the scenes of the same business. A B2B business, on the other hand, such as a supplier of steel accessories, could create videos to explain in a practical way the differences between the various products. Speaking of videos… Do you know the exact measurements to publish videos on each platform? Read also: Videos for social media: formats, weights and best types for each social media 7.
Artificial intelligence in marketing can be a good ally, if used in the right way. For example, you can ask AI for some ideas to create an editorial plan for social media or for the blog, obtaining ideas for new columns or articles . Artificial Intelligences dedicated to the creation of images are now widespread and within everyone's reach, but for these local communication and marketing purposes we do not recommend it, since these are not real images and do not tell the story of the activity (and local marketing is nothing more than a narration of everyday reality ).