Today, we could say that the best social network for selling is Facebook. Why? Because according to data from SproutSocial , Zuckerberg's creation is still the most used social network around the world, with more than 3.5 million users, which is why it has the greatest reach and allows the most segmentation within advertising on the platform.
16 common mistakes in social media sales
Now that you know how important social media sales are, let's move on to the mistakes entrepreneurs usually make when opening their social selling accounts .
Avoiding these mistakes will help whatsapp database you build better bonds with your followers and manage your social media accounts like a pro. Take note!
Use a personal profile instead of a professional one
Not having an online store
Be on all social networks
Believing that all social networks are the same
Not exploring different content formats
Lack of content update
Quitting social media on vacation
Use them as a sales catalogue
Buy followers
Spamming
Do not chat with users
Not taking advantage of advertising to reach your ideal client
Not having a strategy
Ignoring performance metrics
Not having a qualified person
Be in all sales groups
Now we are going to tell you a little more about each of these mistakes, to prevent you from making them.
Use a personal profile instead of a professional one
Great, you've opened your social media accounts, but... did you open them as just another social media profile or did you create a business page? If you don't understand the difference, it's worth taking a look at our guide to opening your brand's social media accounts and learning how to do it correctly and get the most out of your business profiles.
Not having an online store
How do you sell online? Through a website with a shopping cart? If you're not doing it this way, let me tell you that you're missing out on a great opportunity for sales on social media, since tools like Instagram Shopping in Mexico are only available to companies that have a website with their own domain.
If you don't have an online store yet, Tiendanube is your best option. And we say this with full knowledge of the facts, since you can connect your space in the cloud with Instagram, Facebook and the best marketplaces, such as Mercado Libre and Amazon, managing everything from a single place: your virtual store.