Inbound marketing is a pull-based marketing strategy, unlike traditional marketing or outbound marketing which are push-based.
The goal of inbound marketing is to create relevant, quality content to attract Internet users to your website and convert them into customers.
To do this, several levers are used:
SEO to improve the natural referencing of the site, country email list
Social networks to reach a targeted audience.
An effective “content marketing” strategy to offer unique content rich in quality information to attract customers to you.
The ultimate goal of inbound marketing is to grow a company's sales while creating a long-term relationship with customers. Traditional or outbound marketing is becoming less and less effective because consumers are increasingly exposed to commercial solicitations and are becoming more and more resistant to this type of communication.
Conversely, with inbound marketing, you are addressing people who are already interested in what you have to offer them.
Indeed, thanks to the content that you publish on your site, Internet users find you naturally and come to you of their own free will.
So you no longer need to chase them with intrusive ads because they are already interested in what you have to offer.