What's happening in the utility sector?

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The watchwords have changed: it is no longer a question of competing on the basis of pure economic convenience for the customer, often limited to narrow savings margins. That time is over.

Today it is above all about rethinking your brand identity from the ground up . Revolutionizing the way you reach potential customers. And – above all – the way you interface with them, when they become users.

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The energy giants are doing it: like Enel, which has radically changed its list of angola consumer email way of communicating externally (starting with the logo, slogans, and commercials); and has invested heavily to make its entire customer care department more efficient and smart. It is no coincidence that – precisely in these turning points – Enel has relied on a company like Doxee , which makes innovation and customer-oriented communication the center of its business.

To stay within the giants, let's also take the case of Shell, which has chosen to invest heavily in the energy sector for private individuals and small and medium-sized companies. Here is what Maik Neubauer, the German head of Shell PrivatEnergie, said: