The emergence of social media is an advantage for companies that know how to jump on the viral bandwagon, but it can also be a headache for those who discover that users are posting unfavorable comments on the Internet.
Fake blogs created by companies seeking amazon data to promote themselves by appearing to be anonymous consumers are often discovered, and there are many cases of companies that end up retracting their posts in order to be open to the opinions of real consumers, according to an article published Wednesday by the newspaper El País .
In the era of Web 2.0, the expansion of virality is a cheap and powerful boost for companies, but it is a double-edged sword considering that word of mouth is, from the point of view of consumers, a reliable and informed way of buying.
The Internet provides a plurality that traditional sources do not have and makes obsolete methods such as traditional press releases, which do not have the global reach or interest that the information networks woven by citizens do.
In this sense, Obama's campaign marked a milestone in a trend already in vogue among many advertisers and opinion leaders: basing the communication platform on the Internet, avoiding unnecessary payments and connecting directly with the target audience.