For 2025, the Pantone Color Institute has selected PANTONE 17-1230 Mocha Mousse as its Color of the Year . This warm, rich and welcoming brown reflects an earthy sophistication that nurtures and evokes the pleasure of cocoa, chocolate and coffee—elements that evoke comfort and indulgence.
Versatile and refined, Mocha Mousse creates a chromatic base, adapting to a wide variety of applications. Whether in minimalist projects or elegant decorations, this color interacts with various industries, such as fashion, interior design and packaging. Its subtle elegance and sensorial richness allow it to be used to create moments of luxury, both intimate and grand, extending a sense of well-being throughout the day.
Ideas on how to use the Pantone Color of 2025
To further inspire, Pantone has developed five exclusive palettes featuring Mocha Mousse, each conveying a distinct message and mood . Within these palettes are suggested harmonies that can be easily explored and shared through Pantone Connect. Mocha Mousse is luxurious, a trend-setting color that also invites indulgence and comfort.
The color is neutral, which makes it easier to create albania whatsapp data compositions. Those who want to embrace the trend can benefit from the elongating effect of monochrome. It is also worth investing in tone on tone (different shades of the same color). For classic combinations, go for black or white. It is also worth playing with color, creating contrast with red, blue and green, for example. In addition, the color can impact the designer when used in:
Branding: update visual identity elements with touches of the new color to demonstrate modernity.
Advertising Campaigns: create visual narratives, taking advantage of the emotional appeal of the hue.
Product Design: explore color in launches or limited editions, generating interest and engagement.
Physical Environments: use the shade in shop windows, commercial spaces or event settings.
Digital Content: Incorporate color into posts, websites, and ads to keep your marketing on trend.
Build trends
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