Therefore, in the marketing process, finding consumers with purchasing potential is the most important, and data can help us Get this done quickly." Previously, LINE used official accounts and LINE POINTS as two powerful tools for advertisers to collect and gather potential consumers who are interested in the brand. After the launch of LINE Ads Platform (LAP), it opened up the database and used Cross Targeting to increase reach and The cross-use of information can find potential consumers more quickly and efficiently . Chase, Account Operations Manager of LINE Enterprise Solutions Division, added, "The audience function will be the core application of official accounts in the future. In the past, we were used to finding customers through mass exposure, but now we have to do the opposite, first grasp the customers and then do mass exposure.
He shared LINE's audience function has four sources, namely: click remarketing, exposure remarketing, uploading user UID and APP identification code upload . After accumulating these four sources, it is necessary austria phone number data to classify, accumulate, summarize, and then reorganize the audience to classify, forming a cycle, so as to obtain the best comprehensive effect. D+AF women’s shoes: one exposure is not enough, we must maximize the use of effective lists When sharing use cases, Jerry, CEO of D+AF women’s shoes, which sells its comfortable, easy-to-wear, non-slip Taiwanese handmade shoes on the Internet, said that the difference between LINE@life circle and 2.0 (LINE official account) is "1.0 focuses on the number of effective friends, while 2.0 is about maximizing the use of effective lists.
He continued, " The main purpose of 2.0 is to help brands find the right consumers. However, one exposure is not enough. It is recommended to use more Exposure several times ." In other words, the previous widespread advertising is not a waste of money, but to collect more lists to establish subsequent audiences, and then create promotion messages with maximum CP value to facilitate sustained performance. growing up. to click, you can send super discounts to induce clicks, and consider their activity after sending, and then decide the frequency of sending messages to this group. According to the test of the promotion of the second wave of festival activities, the open rate It has been increased to 60%, and the conversion rate of TA people has been doubled ; as for the collected effective list, since it can be used for 180 days, and the cumulative recording time of exposure and click behavior is 14 days, it might as well be effective in three months.