The customer's life cycle or lifetime value that they have while linked to your brand. This is the proposal for measuring Lifetime Value . During the time that the customer is buying from your company more frequently, will the gains be satisfactory?
How can we calculate LVT?
LTV = total value of product/service x number of transactions/sales x relationship time
Let's simulate a continuous purchase by a certain customer for 6 months that resulted in 10 purchases divided into a value of R$ 15.00 per month. For this we will need the average ticket that we will borrow from the previous example, which is R$ 200.00.
In the formula:
LTV = 90 x 10 x 6 = R$5,400.00
This result is the gross value calculated and you will medical insurance leads email list be able to evaluate all metrics and results to determine whether there is more profit or loss and take the necessary measures.
Benefits of Inbound Marketing for a company’s departments
Marketing
Inbound marketing is the new marketing and this has led professionals in the field to reinvent themselves to absorb the way in which strategies linked to digital marketing are applied. This has led to a more dynamic area that interacts better with the consumer in a transparent and sincere dialogue.
If advertising previously did not add emotional value and reach consumers' emotions, inbound operates in a different scenario, trying to be empathetic to understand customers' needs and pain points.
The humanized way of treating the customer and striving to meet expectations reflects the essence of digital marketing and its content proposal via inbound. It is interesting that although these are mostly virtualized actions , the affection is more noticeable when compared to the times of traditional marketing.
Sales
As we said at the beginning of this post, the sales team's efforts have been minimized by inbound applications. They now expect the customer to knock on the company's door to provide support, rather than creating an arsenal of invasive arguments in an attempt to convince them about the sale.
The content has become the voice of the sales team and is powerful in the way it can clarify much more than a face-to-face conversation. Ultimately, the combination of interests means that the sales team strives not to sell, but to highlight the relevance of the content to encourage the customer to make a purchase.