Yandex Business Guide: How to Create an Effective Profile

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Summary statistics. This clearly shows the conversion into transitions and target actions.
Yandex Business Guide: How to Create an Effective Profile

Traffic. Yandex takes into account direct transitions (when an organization is searched for by name) and discovery: queries like "hairdressing salon Tushino", a click on a label in Yandex.Maps or a transition from a profile of a similar company.
User actions in the company profile and colombia telegram number database target actions on the website.
Call data: received and missed calls, call duration. To receive such data, you need to connect a substitute number .
The general statistics section collects information on all traffic. There is also a summary report here. It displays the total number of clicks on the company profile and target actions. For each indicator, you can see the percentage changes compared to the previous period.



You can select the period for which you need statistics, and also group the data by days, weeks or months.

Yandex Business Guide: How to Create an Effective Profile

You can also get information about where users come from and what actions they perform. The data is presented on a graph. The actions you want to track can be configured in Yandex Metrica, more details about this in the Metrica Help .

In the "How You Are Found" section, you can find out from which Yandex services and by what queries users get to your card (the last 50 processed visits are taken into account). To see detailed information about user actions, click on the desired block.