Implementation of Ai Technologies in

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However, when we talk about mass psychology, nostalgia for what people have not seen themselves becomes a phenomenon of collective memory . In Russia, the focus is on controversial eras, especially the late 80s and 90s. People turn to moments in history that are somewhat similar to our time, but this does not lead to reflection.

The past is needed only in its positive aspects, the real singapore telegram database historical context is ignored. Reality is always much more complex than any memories. That is why mass culture paints unambiguous collective images of “tough guys-bandits”, “night butterflies” or even the collective “Bati”. Who uses this? Commercialized nostalgia becomes a kind of “memory packaging” that embellishes a person’s real experience.

The main audience for those yearning for the past is millennials, solvent adults. Therefore, brands not only pick up on the trend towards nostalgia in the mass consciousness, but also willingly support this trend and strengthen it by building their communications around themes from recent eras. Indeed, “pictures from the past” are a trigger for pleasant memories of happy moments.