According to Google Search lawyer John Mueller, publishers who repurpose parts of their own content to create new, highly similar pieces will not be penalized by the platform.
Still, there are a couple of details you should keep in mind before using Ctrl C + Ctrl V" on your keyboard .
Shall we go see them?
Google's take on using your own content again
During the Google Search Central SEO Office Hours Hangout on May 8, Mueller answered the following question:
“ Is Google okay with publishers plagiarizing their own content? For example, I wrote an affiliate article suggesting something for mom. Can I copy the content from that article to write more articles for a sister, wife, aunt, or grandmother?”
The first thing Mueller did was to make it clear that if you're repurposing your own content, that's not the same as "plagiarism," which means taking content from another website and publishing it as your own.
With that clarified, his official statement was:
“ From Google’s perspective, if you’re taking content from canada phone number list your own website and republishing it with some page elements changed, that’s essentially up to you .”
Now you know you won’t be penalized. But is copying yourself the best practice for your content strategy? Well, it’s definitely not ideal .
High-quality, original, search engine-optimized content is critical to your SEO and influences how close you can get to the top of the SERPs.
When you repurpose content, you are not creating something unique and relevant to your audience.
Copying can save you time and money, but it also creates a lot of worthless pages that Google will associate with your brand.
Should you post multiple variations of the same content?
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