A red flag for any company is an unmotivated team. There is no way to expect dissatisfied people to deliver good results, which makes it an obligation for company leaders to think of solutions that create a pleasant and at the same time productive corporate environment.
One of them has proven to be extremely efficient for several segments: rewards marketing. Generally, programs with this bias are designed to attract consumers, but they can also be very applicable to an organization's employees.
The solution involves recognizing the worker in some way that goes beyond their monthly pay.
There are several ways to reward employees; prizes and gifts are the best known and most popular; experiences are also increasingly used, such as trips, parties and integration events; and even career development is offered to team members, such as special workshops, specific training or scholarships.
Therefore, we are talking about actions that legitimately argentina whatsapp data enhance the team's value. The consequence of this can only be greater engagement.
To clarify this process in practice, I highlight some examples of how rewards marketing applied to the internal environment of companies is reflected in the day-to-day running of the corporation:
Productivity
According to a study carried out by the University of Oxford in partnership with the telecommunications multinational BT, workers are 13% more productive when they are happy.
Happiness is indeed a factor that influences productivity, but I do not believe that encouraging a competitive environment of individual financial recognition is a stimulus.
I believe that a channel of public recognition declared by a coworker, accompanied by a reward in the form of a treat, while reinforcing the culture of collaboration, also generates happiness. It is a legitimate recognition between people who are sharing the same mission.
Goal achievement
With a more productive office, the results automatically become more positive. The effort and behavior of daily overcoming become part of the routine of the employee and autonomous teams, without the need for an imperative command.
In this way, goals, which would initially be business goals, become personal and team objectives.
Well-being in the workplace
Happy employees indicate a more harmonious work environment, which works both in corporate terms and for the personal fulfillment of each employee. Obviously, those who are recognized do not keep their feelings of happiness to themselves, sharing this feeling with the rest of the team and with their family.
This process not only infects the company collective with well-being, where team members root for each other and see the organization's success as the result of a group movement.
Encouragement of qualification
According to a report by the OC Tuner Institute, 79% of people who quit their jobs cite lack of appreciation as one of the main reasons for their decision.
Therefore, it is possible to conclude that recognition ensures talent retention, in addition to their constant development. Rewards marketing makes employees understand that they are positively impacting the life of that business.
When an employee realizes their relevance to the company's mission, they begin to seek a higher level of qualification. In this sense, career development rewards, whether a free course or a master's degree scholarship, take on even more meaning.
Positive image of the company in the market
The more qualified a team is, the more satisfied its leaders are. Hierarchical synergy within a company and the consistency of positive results are quickly captured by the market, attracting new talents who seek to discover the “magic formula” of an organization that has a happy, productive and talented team.
In fact, this formula does not exist, but there is no denying that recognition combined with a meaningful reward works as a basic stimulus for employees, which culminates in relevant movements of business alignment and strengthening of the organizational culture.