How do you create a direct email marketing strategy that actually works?

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Creating a direct email marketing strategy that delivers results involves careful planning, execution, and optimization.

Below are five key steps to develop an effective strategy:

1 step: Identify and Segment Your Audience
Before deploying any campaign, it's crucial to understand who you're trying to reach.

After you identify your business development directors email list target audience, you should segment your email list accordingly.

Separate your leads considering their demographics, needs, or behaviors.

Make sure you send out targeted campaigns so that your prospects will receive direct emails that are relevant to their paint points.

Follow our in-depth guide on defining your B2B target audience .

Step 2: Set Clear Goals
Determine what you want to achieve with your email marketing campaign.

Objectives can range depending on your email marketing strategy, like increasing product awareness, generating leads, or driving sales.

When using lemlist, set a goal for each campaign, such as achieving a 33% open rate or a 20% click-through rate for an email series promoting a new feature.