Once you have gained the person's attention, it's time to make your message spark some INTEREST in them. After all, there's no point in having a good initial call to action if you can't keep the user engaged in your communication.
3. D — Desire
Once the person is interested in what you are talking about, it is time to feed and sharpen their DESIRE to acquire something. At this point it is time to work with the person's emotions, making them want to have or achieve everything you are talking about in your message.
4. A — Action
If you have guided the person well through the three previous steps, we can say that at this point they are on target. This is when you have to close the deal, directing the person to take an action. Don't be afraid to ask them to click on the button and buy what you want to sell. After all, if they are interested, have a desire and have a high perception of value in your product or service, all that remains now is to complete the purchase.
The main copywriting techniques to use and boost sales
Now you must be asking yourself: OK, Felipe, I get it. But how do I put my ideas into practice? It's time for you to learn more about some copywriting techniques, which are:
better understand the product or service;
know the consumer;
conduct customer research;
analyze language language;
use the title to introduce sales;
emphasize features and benefits;
use testimonials as social proof;
talk less about the product and more about the customer;
summon people;
close the copy.
To help you apply these techniques to your honduras whatsapp data productions, check out the explanation:
The first step is to know your product or service very well. Think about the words you would use to describe it and how you would show the added value behind it. For example:
What is the main benefit of what you want to sell?
How can he help people?
How does it differ from the competition?
What are the main features/characteristics and the benefits of each of them?
You can also take advantage of this opportunity to create copy that is already optimized for search engines. Therefore, knowing which keywords to use is essential. If you don't know exactly how to do this type of study, we have a Keyword Research course, as well as other content about SEO on our blog.
2. Know your consumer
Now that you have described your product very well and given the reasons why it is good, it is time to think about the people who buy it and would buy it:
Who already buys your product or service?
Who would like to buy?
What features or functionalities do your consumers like most about your product?
What are the expectations of those who purchase your product?
It’s time to identify who your potential customers are and what language to use to communicate with them. The first thing to do is define the profile of the persona you want to sell to.
Even if you answer all the questions above, anyone who wants a good conversion rate when applying copywriting techniques needs to talk and interact with their consumer base, and the best way to learn more about your potential customers is through small market research.
3. Survey your customers
Good research to define personas should identify:
your consumer profile: what they do, their interests, profession, etc.;
possible doubts he may have before purchasing;
what are your pain points and impediments to purchasing your product;
what are the benefits he can achieve by using your product.
After creating your questionnaire, you may have some common questions, from how you will approach your customers to how many people you should send the survey to. Well, the ideal is to have a reasonable number of responses (100 is better than just 10), but it is good to have control of the situation, because there is no point in having 3,000 responses and not being able to analyze them all.
Try to offer some kind of benefit to people for taking part in your survey, otherwise few will give the answers you want. You can raffle off a prize among those who complete the survey or offer a bonus on the service or product you sell.