Interactive content is a major marketing trend for the coming years, as customers increasingly want to be participants in company actions and not just consumers of information.
In addition to meeting new ways of consuming, this type of content helps to attract and retain customers' attention, enables increased engagement and encourages the creation of connections with your audience.
What is interactive content?
Interactive content is dynamic material that encourages your audience to participate. In other words, it allows the user to click, respond, play or make a decision, directly participating in the purchasing journey.
This way, the user experience becomes much more interesting and generates a feeling of appreciation and recognition in the customer. In return, in addition to standing out from the competition and indonesia whatsapp data increasing engagement, your company will be able to capture valuable data that helps to optimize your marketing strategies.
Interactive content strategies
But before you follow these tips and create interactive content, keep in mind that for a strategy to work, it is crucial to know your target audience and define the project's personas. After all, all content must address the ideal customer's pain points, needs, and motivations.
That said, let's move on to the main formats for applying this strategy in your company:
Multiple choice posts on social networks
One of the simplest ways to create this type of content is through multiple choice posts on social media.
On Instagram Stories, for example, you can use the app's features to ask your followers questions. You can ask them what informational topic your audience is most interested in learning about, offer different promotion options for voting, or do a mini quiz about your product.
Live broadcast
Another simple and widespread way to create interactive content is through live broadcasts. In addition to allowing real-time interaction and being easy to produce, this strategy helps to increase the reach of your brand.
Interactive videos
Interactive videos allow viewers to participate in the story and make their own decisions by choosing actions or clicking on landing pages. In fact, YouTube itself now allows you to include interaction cards.
A good example of this practice is the Netflix film 'Black Mirror: Bandersnatch', a pioneer in this type of content. For those who haven't seen it, the film allows the viewer to choose the main character's actions.
Interactive infographics and e-books
Rich media, known as infographics, e-books and maps, combine images, data and information into a single piece of content. As such, they are already highly engaging. However, you can still make them interactive to further engage your audience.
In this case, you can use image zoom effects, reveal data as the mouse cursor moves or according to user interaction, as well as implement other engagement materials such as quizzes and questionnaires.