4. Focus groups
Focus groups bring together small groups of people to discuss specific topics, allowing for deep insights to be gleaned.
Advantages: Possibility of group discussion, which can reveal new ideas.
Disadvantages: complexity of organization and potential bias of opinions.
At this stage, it is important to collect data from the selected sources. It is necessary to pay peru phone number list attention to both quantitative and qualitative indicators.
Step 4: Data Analysis
Data analysis involves identifying trends, patterns and insights that can help in further decision making.
Qualitative analysis: focuses on interpreting responses and understanding underlying causes.
Quantitative analysis: focuses on statistics, numbers and facts.
Step 5: Create a target audience profile
Based on the data collected and analyzed, you can create a detailed profile of your target audience. Include the following elements:
Demographic data: age, gender, education level, income.
Psychographic data: interests, values, lifestyle.