The Sales Pitch: Convince Your Qualified Leads

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After building trust for a while, the sales pitch is where you bring all the cards out. It is where you prepare a presentation showing the value proposition you're offering, and convincing them to make the purchase. Your sales pitch is highly focused, targeted, concise and very optimized for their needs.

Since this varies based on your business, it may be a chief vp sales marketing officers email list quote, an email with the final pricing or even a phone call. So if a lead has been concerned about whether they can get it cheaper elsewhere, your sales pitch can be in this line;

“Imagine saving 20% ​​on operational costs with our product. We have helped similar companies in your industry achieve xx. Let's do the same for you. Would you like to see a free demo so you can learn more about how it works?”

Tips to Convince Your Qualified Leads
They don't care about your features – Don't talk about how it's 100% more storage, faster compression or stuff like that. It'll bore them. They want to know how it affects them directly. So focus on the benefits and how it'll improve their lives or businesses.
Use previous clients to your advantage – Your leads want to see results. So show what you've done for other businesses that have trusted you. Dig up case studies, testimonials and reviews that'll further convince them.
Attention span is getting poorer – One of the most reliable ways to hold attention is through storytelling . So paint a picture with your sales pitch and review it by showing people outside the sales office and see how they engage with it.
Spark conversations during your pitch – Don't just let them soak in your pitch. Nudge them to ask questions so you can erase their doubts before they lose interest. It'll also let you reinforce why you'll be the right fit.