Mack Weldon Reasons to use humor in email marketing

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If you are still not sure why you should include humor in your email marketing campaigns, it is important that you understand what benefits you will get from doing so. Above all, it is important that you stop at this point before getting to the “how” of developing a campaign of this type. Keep in mind that humor in email marketing campaigns is a delicate matter. Therefore, if you use it wrong, you could scare away your customers. However, there are a couple of reasons why you might want to create funny campaigns. [bannerHero] A.- Humor triggers an emotional response Any content that provokes at least some kind of emotion is tremendously important to the success of any digital marketing campaign. As Gil Harren, a content specialist at Resumes Centre , explains, humour is a perfect tool. Mainly because it triggers positive emotions.


And these emotions are automatically linked sports betting email lists to the brand. In fact, humor influences people on a cognitive, emotional, and even physiological level. It evokes that “feel good” response from people. Plus, it humanizes a brand’s voice and allows you to connect with customers on a whole new level. B.- Humor helps brands to be more memorable People are much more likely to remember a positive experience than a negative one. Therefore, if your brand shares funny content, people are likely to remember it for a longer period of time. And this is exactly what you need to improve your image and even stand out from the competition. Examples of how to include humor in email marketing campaigns Humor isn't for everyone, and it's important to know exactly who you're writing for if you want to experiment with this element in your campaigns.