What is social media personalization and why are marketers prioritizing it?

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Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. Your audience expects more from their favorite brands than canned responses. They want to feel like your first priority.

To create an exceptional customer experience, luxembourg b2b leads invest in your team’s social media personalization strategy. Learn about your audience on a deeper level. Get your business intelligence house in order. Make room for experimentation. These are critical steps toward nurturing and guarding your brand’s competitive edge and creating a cohesive journey for your audience.

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

According to Salesforce’s State of the Connected Consumer report, 73% of consumers expect companies to understand their unique needs and expectations. Another 56% expect all offers to be personalized. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data—including social data—in one place. A CRM or other customer data collection software is non-negotiable.

When you take a more tailored approach, social media personalization is a way to drive customer trust, brand affinity and revenue.

What you need to build and execute a social media personalization strategy
To personalize customer experiences on social, you need deep customer insights, comprehensive data and assistance from automated workflows. Carve out time for audience research and build the resources and the right infrastructure into your budget.