In fact, most will appreciate that you’re interested. Why? Because despite how dreadfully inhuman most emails are, email lends itself to intimacy — one-on-one conversations — far more readily than other online channels like social media. Unfortunately, most of us still use email like a loudspeaker, pushing information out without thought for the person receiving it. They’re business centered instead of customer centered. This is especially true if you try to use generic surveys to ask your questions.
In opposition to that inhuman approach, here’s how gambling data taiwan fashion retailer ‘joyus’ used their email platform to get feedback and improve their net promoter score. Newsletter likewise, marketingprof’s ann handley does this masterfully with her own email list: to asking questions by adapting I love marketing’s magic word email template for a host of clients: subject line: hi [name] Email body: hi [name], are you still interested in [niche product]? Thanks, me in one case, I ran this simple campaign for a curriculum developer and the feedback was staggering.
Not only was the open rate in the high range … people actually wrote back. Within hours of the emails going out, I got a follow-up from the client who said, “this is crazy! There’s no way I can keep up with this. What are we gonna do?” now that’s what I call a “good” problem. ) the joy-spreading-celebration email maybe you just won an incredibly lucrative seed round or landed a highly coveted big-game client.
Newsletters I’ve used an even more stripped down approach
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