What is user-generated content?

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You’re scrolling through Instagram, and suddenly you see it—a photo of a friend sporting the latest sneakers, captioned with pure excitement. That, right there, is user-generated content (UGC), netherlands b2b leads the authentic snapshot of everyday brand love that’s become the heartbeat of social media marketing. Because let’s face it, we all trust a friend’s recommendation over a polished ad.

In this guide, we’ll dive into the what, why and how of UGC, so you can use all types of media content like candid snapshots, rave reviews and spontaneous videos to boost your brand’s relatability.

User-generated content is unpaid or unsponsored content your customers create related to your brand—think reviews, photos, videos and even social posts. It’s real, it’s authentic and it’s priceless for your credibility.

Encouraging and featuring UGC on your social accounts shows that people are loyal to your brand. Sharing and resharing UGC multiplies a content asset’s reach and attracts more eyeballs toward your brand.

For example, Growth Marketing Manager at Biteable, Haily Moulton (@hailymoulton), created a reel on how to use AI as a social media manager.

Screenshot of an Instagram post from Sprout Social reposting a reel on how to use AI as a social media manager.

She discusses people’s burning questions regarding AI. Haily is also a Sprout Ambassador who swears by our all-in-one social media tool. By reposting her reel, Haily gets new eyes on her video and we get valuable content.

Types of UGC
UGC comes in all shapes and sizes. Customers can feature your brand in multiple ways, including: