Creating a referral or affiliate program

[fomayof928@mowline]

Forming brand partnerships
Running advertisements and boosts of any of the organic strategies mentioned above
4. Use social proof
Word-of-mouth and reviews are still tried-and-true finland b2b leads tactics for encouraging purchases, and are great examples of social proof. Social proof is a concept in psychology that declares consumers are more likely to buy from companies they see other happy consumers using.

So things like customer reviews, user-generated content and influencer marketing helps in gathering social proof to share with your audience.

For networks like Facebook that allow reviews as a feature, it makes business sense to allow your customers to leave reviews. Ask for more reviews from your customers on a continuing basis and you’ll be supplemented with social proof. Reviews are even better when they’re managed and responded to from the brand.

Another way of boosting your social proof is to use an influencer marketing strategy. Pair Eyewear does a great job of influencer marketing all over TikTok, and using those influencer videos for both paid and organic content (shoutout to our last point here).

A screenshot of an influencer video on TikTok
5. Use social listening
Social listening can benefit all departments of your company. But for sales specifically, you can use social listening to identify gaps in your competitor’s strategy and see what your industry’s customers are talking about. These discussions can lead to new products, strategies and better customer service.

Screenshot of the Sprout Social Competitve Analysis and social listening dashboard.
For an online-only company, social listening is imperative because you rely more on interactions and online activity to guide your strategies. Which leads us to setting yourself apart from others in an increasingly crowded social space.