Quality perception

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Sustainability issues
H&M has faced criticism over its product environmental impact and labor practices within its supply chain. Some customers and stakeholders have raised concerns about issues such as excessive water usage, chemical pollution and waste production associated with H&M's production processes.

In addition, there have been allegations of poor working conditions and low wages in some factories that produce H&M clothing. These sustainability concerns have prompted H&M to make commitments and take steps to improve its environmental and social performance, such as implementing recycling initiatives, using sustainable materials and promoting fair labor practices.


Although H&M offers affordable fashion, some customers feel that its products are of lower argentina phone number data quality than those of more expensive fashion brands. This perception is partly due to the fast fashion business model, which emphasizes fast production and lower prices.

Some customers have reported issues such as fabric durability, stitching quality, or color fading. However, it is worth noting that H&M has worked to address this issue by focusing on product development, quality control, and working with reputable suppliers to ensure higher quality standards.

By continuously improving product quality, H&M aims to overcome negative perceptions and offer customers more value for their money.