The art of writing email subject lines

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This is how the oddity effect works: we are sensitive to the unusual, and we can recognize contrast. The key to using this effect is to make sure your sign-off is relevant to the email content and matches your brand personality. Funny Email Closing ExamplesApologies for Existing" Source Another similar persuasion technique is bribery, which is offering a potential customer an additional benefit in exchange for something. In email marketing, common forms of bribery are coupons, discounts, offers, special offers or contests.

Examples of special offers for email line data subscribers Alternatively, you can offer free content in the form of a bribe: e-books, blog posts, videos, infographics – share them as a little extra next to the CTA in the email. Email from Semrush offering free video courses Remember Visual Psychology People are visual creatures and process images faster than text. An image in an email can helptrick" the brain into not wanting to read long text and tell a story that encourages a positive response: Follow-up email example, using memes to encourage responses When it comes to email design, it's also important to consider color psychologically Science: Different colors affect perception and evoke specific emotions and associations.

Choose an appropriate color for your CTA button and think about the emotion and action you want to inspire in your readers. While the best decision is to use the same brand palette across different marketing channels, where users will recognize your brand and your message will inspire trust once opened, keep visual contrast in mind. Regardless of the color, your email CTA should stand out from other communications so users see it and understand it’s clickable.