It is quite useful when it comes to high-value or long-lasting

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6. Sales technique based on testimonials On the other hand, we have the testimonial-based selling technique, which focuses on sharing positive experiences from previous customers to persuade new ones. Testimonials from satisfied customers can be a powerful tool to build trust and overcome any objections a potential customer may have. Social behavior makes consumers trust the opinions of other consumers more than the claims of the brand itself . That's why sharing testimonials from satisfied customers can be crucial to convince undecided customers and generate greater confidence in your product or service. products or services , where the purchasing decision often requires more consideration.



Testimonials can be shared in different uk phone number list formats, from written reviews to videos or interviews. Example of a sales technique based on testimonials Imagine that you own a home improvement business. You can share stories from your clients who initially had similar concerns as your potential clients, but were extremely satisfied with the end results and the efficiency of your work. These testimonials can help reassure potential clients who have similar concerns. Do you like what you're reading? Subscribe Email * your email I have read and accept the Privacy and Cookies Policy .



7. Storytelling Speaking of stories, one of the most popular and powerful sales techniques in recent years is storytelling , which consists of selling through stories that connect emotionally with the customer. This technique can be very effective in capturing the attention of customers and generating an emotional connection with your product or service. Stories, through well-crafted narrative, can convey a range of values, emotions and experiences that create a deep connection with the brand. The narrative can be around the creation of the product, the brand values, customer experiences or any other aspect that can highlight the benefits and uniqueness of your offering.