The very foundation of online marketing is analytical data

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#1 – Not having a social media strategy in place
The author Sajjad Massud, CEO of Simplicant, indicated that one of the biggest mistakes a company can make is not having a social media plan in place. Likewise, many companies leave the social posting to an inexperienced staffer, instead of having a dedicated social media professional on board. This all but destroys any company branding that might have reeled in better candidates.

#2 – Not actively engaging with talent enough
Social networking is about connecting with and then engaging others through relevant senegal phone number library dialogue and insight. So many recruiters get this wrong. It’s because we are conditioned to keep candidates at an arm’s length, rather than let them get to know us. Stop making this mistake! Instead, share interesting content and engage talent on social networks for better results.

#3 – Not measuring success by using social analytics
which tells you how effective your efforts have been. When you are not using them for your social networking activities, it’s like going to the doctor for medical care and not leaving with a treatment plan. Use your analytical data to see when the best times are to post content, what is popular for attracting talent, and how well you are doing.

#4 – Not honoring the candidate experience
Is your social media presence an inviting one, easy to navigate and learn more about your company’s career opportunities? If not, then you could be making the ultimate mistake in social recruiting – not paying attention to the candidate experience. Take the time to see your social recruiting methods through the eyes of a candidate. Use this as a way to plan your recruitment strategy and increase the odds that you will attract better candidates to your doors.