The second step is represented by the company

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The very first step in inbound marketing is therefore to publish effective content on the company website : content that convinces potential customers of the company's reliability. blog: creating a calendar of content to be published continuously is the best way to retain users and transform them into customers. Company website mongolia business email list and blog are therefore the first steps that a company must take on the road to inbound marketing. Content differentiation Advertising messages are all a bit similar: often, it is enough to change the name of the company or product or service and the result does not change.


This is the essence of outbound marketing. In outbound marketing the message sent is more or less the same because it is based on mass media such as radio, TV, billboards, telemarketing: practically the entire population can access those media and therefore know the advertising message. Some will fall for it. In inbound marketing, however, the approach is different. The message to be sent is designed for an interested audience, for an audience that really needs the products or services offered by the company. Here the differentiation of the contents to be created and disseminated becomes a rule to be respected.